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The previous brand identity did not evolve with the times or reflect Roadrunner Pharmacy’s dedication to quality and precision, advanced technology, professionalism, or speed of delivery. Despite their need to evolve the Roadrunner brand, Roadrunner Pharmacy had valuable brand equity and customer loyalty, so the rebrand needed to retain familiarity and build upon an already exceptional reputation. A new identity was needed to establish Roadrunner as a modern and innovative brand: https://images.squarespace-cdn.com/content/v1/607cd713e2414956a0fe9470/37463666-3126-417a-9b54-cd3cec33c357/Roadrunner2.png About - Roadrunner Brand Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/607cd713e2414956a0fe9470/1628433931428-UX5CMELQTK0UOXUMIC6M/RoadrunnerConcepts.jpg About - Roadrunner Brand Development https://www.wakeuptiger.net/about/project-one-b7tx3-9yth3-wr6f2 monthly 0.5 2021-08-05 https://images.squarespace-cdn.com/content/v1/607cd713e2414956a0fe9470/81ad7dc9-f24d-4303-907d-2ef4dce6c374/Previous_Atlas.png About - Atlas Brand Development - A brand evolution. There were a lot of challenges with the previous Atlas Pharmaceuticals brand identity. 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A new identity was needed to establish Atlas as reliable, modern and trustworthy brand: https://images.squarespace-cdn.com/content/v1/607cd713e2414956a0fe9470/dd1f7e88-e421-4ce0-aed2-b09b871c572f/Atlas_final_logo.jpg About - Atlas Brand Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/607cd713e2414956a0fe9470/1628134315911-JEWT4TUITKAAAM5AB66B/StyleTiles_Atlas-1.png About - Atlas Brand Development https://images.squarespace-cdn.com/content/v1/607cd713e2414956a0fe9470/1628134441240-AD9360QKT65223J2LJO0/StyleTiles_Atlas-3.png About - Atlas Brand Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/607cd713e2414956a0fe9470/1628134541141-Q1XUHHEUM53T8JIC484A/StyleTiles_Atlas-2.png About - Atlas Brand Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wakeuptiger.net/about/project-one-b7tx3-9yth3-2h58s monthly 0.5 2021-08-05 https://images.squarespace-cdn.com/content/v1/607cd713e2414956a0fe9470/fc152630-1c44-4a16-882a-6207e350d223/Inspire30.png About - Culture & Team Development - Inspiration and community building Rachael developed the inspiration series Inspire30, designed to provide internal teams with an opportunity to craft presentation skills through storytelling and connection. Each month during the series, a colleague presented on something that inspires them outside of work life. Throughout the series we reached over 430 audience members and shared on topics ranging from fermentation to hand lettering. https://images.squarespace-cdn.com/content/v1/607cd713e2414956a0fe9470/bf661bdc-6fbd-4db2-ac41-6c6f986333c6/CreativeBrief.jpg About - Culture & Team Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wakeuptiger.net/about/project-one-b7tx3-gmymn monthly 0.5 2021-08-05 https://images.squarespace-cdn.com/content/v1/607cd713e2414956a0fe9470/d6df580a-a821-4e83-a35a-2777059b9e41/UpliftAlaska_logo.png About - Pippel Insurance Brand Development - The power of community. Part of the rebrand strategy for Pippel Insurance included establishing Pippel Insurance as a positive, community-focused brand. 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