Rachael is a human-first, connection-driven Creative Director with over two decades of experience.
Driving exceptional impact, cultivating brands and developing high-performance teams—with connection, authenticity and humor.
Nunchucks + tiger cubs
When I was a kid I would flip through paper presentations on a large easel in our living room, walking my parents step-by-step through all of the ways that it was imperative that I, an ambitious six year old, should raise a tiger cub in our backyard. Let's just say that as a young girl with a mullet who coveted her best friend’s nunchucks, it was absolutely on brand.
Fast forward many years, and my presentations—no longer focused on backyard tiger taming—were key in the success of an ambitious start-up’s transition to a public company and had received high praise from the late Jack Welch, one of the most celebrated and respected business leaders and CEOs.
The common thread for the past 20 plus years of my creative experience has been a focus on building relationships and results, approaching every scenario with empathy and curiosity, and the ability to distill nebulous or disconnected ideas into a cohesive, singular vision.
Throughout my leadership roles, from Marketing Director to Creative and Brand Director, what I have always loved the most is the art of the possible, and the ability to use creativity to drive real and lasting impact.
Award-Winning Creative Direction & Design
48 industry awards, from branding and creative strategy to illustration and app design.
SAMPLE WORK:
